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Giveback Heroes Send Gift Code Care Packages to Pandemic Fighters and Victims

Draper Goren Holm and Giftz join forces to launch Giveback Heroes, a COVID-19 recovery initiative that provides gift code relief to those in need. 

Los Angeles, CA — July 23, 2020 — Draper Goren Holm is pleased to announce that it is joining forces with portfolio company Rewards Media, Inc., (“Giftz” or “Company”) to send eGift Card Aid (Care Packages) to the families of first responders, frontline workers and those struggling financially due to the pandemic.

The politicization of COVID-19 has drowned the voices of hundreds of thousands of businesses forced to close across the country — leaving millions of families without an income. We are about to be hit by a tidal wave of lockdown repercussions and Giveback Heroes is ready to fight back by inspiring people to give back.

Alon Goren, Founding Partner of Draper Goren Holm, stated, “What I love about this initiative is when we donate brand value (versus cash) it ultimately reaches two beneficiaries — the merchant and the family in need.”.

Giveback Heroes Mission

Giveback Heroes is an apolitical, socioeconomic recovery initiative collaborating with cause-minded organizations & individuals to provide contact-free, gift code care packages for the heroes & victims of COVID-19 lockdowns & social unrest, while collectively stimulating merchant economies.

Become a Giveback Hero, and your tax-deductible contribution will provide mobile, touch-free, Back2Normal eGift CarePacks for the heroes and victims of COVID-19. 

Digital Care Packages

Essentials: Groceries. Clothing. Home Goods.  R&R. Dining. Entertainment. Travel.   Self-care. Pharmacy. Health & Beauty.  

Corporate Social Responsibility (CSR)

56% of consumers report being happy to learn about how brands are helping in response to the coronavirus pandemic — per a recent survey from the American Association of Advertising Agencies (4A’s). According to Provoke Media, a brand that is seen as “not responsible” could lose as much as 39% of its potential customer base. 75% of consumers are likely to take some negative action toward what they perceive as “irresponsible companies,” especially those customers with mindsets toward taking social action.  

John Paukulis, CEO of Giftz, states, “Positive corporate messaging has never been more important. Recently, brands have suffered social media backlash from customers who see them as taking a political stance – but giving to those in need crosses the aisle.“

About Giftz

Giftz, a SoCal based FinTech Startup, provides a marketplace and wallet to manage (buy/sell) unused points, miles, and eGift cards (brand value) that can be consolidated and spent as cash at point of sale. Giftz connects disparate loyalty and eGift Card systems (APIs) to create a network of exchangeable brand value. Giftz‘ flexible rewards redemption solutions combined with the Giveback Heroes initiative reinvents ways to rally customers back to brick & mortar retail stores, theaters & restaurants.

Giftz was named one of the Most Fundable Companies® in the US by Pepperdine Graziadio & The Venture Network (featured in Entrepreneur Magazine). 

About Draper Goren Holm Draper Goren Holm, a partnership between Tim Draper, Alon Goren, and Josef Holm, is a venture studio focused on accelerating and incubating early-stage blockchain and fintech startups, while simultaneously producing leading blockchain and cryptocurrency events, Security Token Summit and LA Blockchain Summit. Portfolio companies include Totle, Ownera, Innovesta, LunarCrush, Degens, Giftz, Vertalo, Coinsquad, CasperLabs, Element Zero, DeFi Money Market, and more.

Beneficiaries of Humanitarian Aid

When helpers need help. First responders & frontline workers are not only risking their own health, but their family’s too. They are overwhelmed, suffering from fear, anger, anxiety, sleeplessness, and workplace burn out – causing increased cases of acute stress disorder.   

Families in Need. 35M people in the US are unemployed. 30% of Americans did not make their housing payment in June (Apartment List Survey). According to Freedom America (food charity), the current amount of Americans who are food-insecure may jump to 54 Million. 

Merchant Recovery. Due to COVID-19 & rioting, many US Merchants are closing their stores & filing Chapter 11 in record numbers — over 48% higher than last year, according to Epiq Global. Yelp’s data shows since March 2020, 53% of restaurants are listed as permanent closures. An uptick in positive tests, social distancing/capacity restrictions, and decreasing disposable income will compound merchant losses.

Join us. Everyone can be a hero to someone.

The Giveback Heroes initiative has engaged a 501(c)(3) Fiscal Sponsor. For more information on how you or your company can become a Giveback Hero,, or visit

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